SMART goals? Maybe not so smart after all.

I originally published this post on Medium. I copied it here in May 2024 to keep it alongside my other content.

Do you resist using “SMART” goals like I do?

The concept seems logical and useful, but I can’t say I’ve seen them work. SMART goal-setting is typically connected with quarterly or annual “performance reviews.” Or worse, it’s attached to disciplinary procedures — achieve these goals or you’re outta here. I’ve never witnessed someone setup a series of SMART goals and knock them down like bowling pins.

So… SMART goals? I’m a solid “meh.” But I couldn’t articulate why.

Then I stumbled across this article and… I feel seen.

How to Achieve Big, Hairy, Audacious Goals: Don’t Be SMART
https://www.psychologytoday.com/us/blog/recover-girl/202308/how-to-achieve-big-hairy-audacious-goals-dont-be-smart-0

So if SMART seems dumb to you, check out GAP, and push yourself, employees, and colleagues to go after their BHAGs instead.